You must have seen 2D animations in a lot of brand videos. Have you experienced the effects of 3D animation yet? 3D animation can display an image in its lively form from unique angles, vividly covering the product’s internal functions or details. 2D animation may look flat in front of 3D graphics with width, height, and depth. 2D lacks the last component. Because of the depth, scenes look closer to reality with moving or rotating objects and characters. That’s why 3D animation is considered the best medium for expression for creative minds. It’s not easy to tap into its power, though. There is a high chance of missing important details or depth, which can ruin the entire video-making effort.
If you want to enjoy its benefits, consider taking help from a reputable video production company San Francisco. Professionals will have the right software tools and expertise to use this technology. Do you wonder where 3D effects can prove most rewarding? Here are a few examples.
- Product demo
3D can be used to showcase real-life features of your product digitally. The visual flexibility allows you to understand the intricacies of the product’s working from various angles with perfect lighting and textures. If you want to win over your stakeholders or investors with your product vision, 3D videos can perfectly capture the model’s journey from conceptualization to the final stage, aligning everyone. The agency can display the moving parts or functions of the product using 3D effects. Even interactive animations can be created to make the development process smoother. You can also leverage this if your product belongs to a highly competitive category by creating a 3D character animation for an excellent recall value.
- Real estate and architecture
Some companies have already invested in 3D animation to stimulate their clients’ imagination and confidence in their vision. You can also incorporate this to elevate 2D sketches and blueprints to the next level for a more immersive experience and to boost sales. You no longer will depend on tiny 2D drawings or models. Instead, 3D videos can give a more expansive view of the furniture placement, landscaping, and more. Such content also allows you to adjust designs and materials quickly without depending on physical models, which often require time. For real estate customers, you can arrange for virtual walkthroughs, enabling them to understand each room’s function, flow, and scale. You can also share these videos with city planners and stakeholders to help them know what the final construction would look like.
- Manufacturing and engineering
Regardless of prototypes or product design, engineers and manufacturing companies use 3D animation for different purposes, such as instructions, simulations, virtual models, training, etc. As hinted, this advanced animation technique can simplify the visualization process of complex mechanical parts and systems for the target audience. Some companies usually focus on these videos during the product’s pre-production phase. However, you can use them for marketing and sales, too. When you capture the critical portions of the manufacturing and design process, it becomes easier to explain the features of complex machinery to buyers.
Simply speaking, 3D animation combines the power of realism, flexibility, and engagement—elements you can’t achieve with traditional mediums. So, talk to a local video maker and discuss your needs to leverage its full potential.